Farmers Mutual Group (FMG) Ashburton Office, New Zealand.

Project Overview

The FMG Ashburton office refurbishment spans 210m², aiming to create a more functional and welcoming workspace. This project reflects FMG's commitment to supporting New Zealand's farmers and rural communities through the choice of Godfrey Hirst wool tiles. Inspired by the country’s landscapes, these tiles effortlessly bring the essence of New Zealand's natural beauty into the office. This selection showcases FMG's dedication to using renewable materials while championing the local wool industry.

Why FMG Chose Wool

FMG's strong connection to the wool industry is long-standing, with the company insuring over 8,000 sheep and beef farmers across New Zealand. Many of its employees are also sheep farmers, making wool a meaningful choice for the organization. FMG’s support for wool extends beyond flooring to include soft furnishings, corporate clothing, and sponsorships of iconic events like the Golden Shears for over 40 years, demonstrating a deep-rooted commitment to the industry.

“In the sustainability world, we often hear about the need to reduce landfill waste, microplastics, and petrochemicals, always seeking the latest innovations in biodegradable fibres. When I listen to these discussions, I can’t help but think how wool ticks so many of these boxes” noted Emma Rowe, Sustainability Specialist, FMG

Product Selection: Natural Elevation Wool Tiles

The selected flooring, Natural Elevation in Perendale, showcases neutral greys and dark tones that reflect New Zealand's rugged topography. Its textured wool surface adds depth and a tactile quality, evoking the feel of natural landscapes underfoot. This organic design not only enhances the visual appeal but also fosters a calm, grounded atmosphere in the office. The 500x500mm modular tile format ensures durability and easy maintenance, with the flexibility to replace individual tiles without disrupting the entire space—perfect for high-traffic areas.

Location: Ashburton, New Zealand
Product: Godfrey Hirst Natural Elevation Wool Tiles, 790 Perendale