Using fractal design to create inspiring and relaxing environments.
Seemingly random shapes and forms found in nature often appear haphazard. But upon closure inspection, there is a structure underlying these natural arrangements. And as we look closer and closer, the patterns repeat over and over. These are fractals. In basing design on the stress-reductive quality found in fractals, the transdisciplinary design team of 13&9 Design, Fractals Research, and Mohawk Group are tapping into our deep-seated desire to see patterns, to connect to nature and to have more inspiring and relaxing environments in which we live and work.